|Liberty Skis Newsletter - January 2010
Kyler Cooley joins
Liberty Skis Pro Team
Utah athlete Kyler Cooley has joined the Liberty Pro Team.
The versatile athlete who is known for his work ethic and ability to combine park and pipe moves with natural terrain has a wide range of experience, including film appearances in Rage's Pretty Good, Such is Life, Courdoroy and Booter Crunk; 4bi9's So Far So Hood; and Poorboyz's Yeah Dude.
In addition to representing Liberty, Kyler rides for Electric, Under Armour, Dakine, Skullcandy, Skjersaas Ski Shop, Bern, and Joystick.
While Cooley currently focuses on filming, he's also no stranger to competition, with results that include a 1st Place Fat Flake Rail Jam and 6th Place Vermont Open Slopestyle. With influences including Eric Pollard and Pep Fujas, Cooley brings a smooth and versatile aesthetic to the slopes. He can be found riding the park at Park City or at Alta on deep powder days. In fact, Cooley is known for his love of the soft stuff: "I think my most memorable day was skiing pow in Utah on Turkey Day a few years back," he admits. "The snow was so deep and light that you could only ski for as long as you could hold your breath."
Look for Cooley to be on Liberty's bamboo core technology this year as he continues to pursue deep snow and filming opportunities around the world. For more information on Kyler, Liberty Skis and Liberty's line up of environmentally friendly bamboo technology, visit libertyskis.com.
Athlete Profile: David Lesh
Here's another installment in our popular feature on our team riders. Pro Team member David Lesh is always up for an interview, whether it's Conan, Oprah, Tyra, or the Liberty Skis newsletter, so here it is.
athlete David Lesh is a busy man. In addition to chasing storms and skiing as
much as possible, Lesh started his own clothing company this year. Given his
lanky build, that's one way to make sure that your own pants fit! We caught up
with him to see what he's up to.
Coldchi, India and Madison, WisconsinOn Film:
Level 1 Real Time, Rage Such is Life, Two Plank Stept
Liberty Skis, First Drop Outerwear, Smith Optics, Dakine, Hestra
Liberty: I've heard amazing things about the new Liberty line - tell me your perspective:
Lesh: The new product is just incredible - not just in looks, which are totally great, but in performance too. I also like seeing my "fingerprints" in these skis. Liberty is great about incorporating my and other team members' input into their products.
Liberty: You've gotten fed up with having short arms on your
jackets, tell us about your new project:
Lesh: Ha! That's
one way to put it! Yeah, I really got tired of outerwear sponsors giving me
stuff that didn't fit so I approached a number of companies and asked if they
would let me design a suit. I suggested just prototyping one suit, and if it
didn't receive rave reviews, then they wouldn't have to make it. Well, everyone
turned me down!
These large companies are so bureaucratic and to get them to
try anything new is like pulling teeth; that's one reason that Liberty is so refreshing. Anyway, this summer I decided to go my own
way and founded my own outerwear company, First Drop.
Liberty: Liberty is pretty stoked that you have started a clothing company -- what's it like trying to start something like that?
Are you sourcing from China, did you get a booth at SIA? Have any retail
Lesh: Shit you ask a lot of questions! My daily
lifestyle and schedule really changed when I began First Drop. I got myself
onto China time, and spent a LOT of time in front of my computer Skyping,
emailing, calling, joining trade sites, finding translators, making
connections, etc. The outerwear is made in China, stickers come from Denver, and
most of the accessories come from California. I really
want to keep it factory direct for at least the first few years, so there
probably isn't a good reason to have a booth at SIA this year.
That being said,
I will be there walking around, sporting some gear, and helping out at the
Liberty booth, so come by and see me in my new line, and of course the new Liberty sticks will be there.
[editor's note - Liberty Booth is #3855 at SIA in Denver, January 28-31]
Liberty: Shifting gears, tell us about your resolutions for
want to continue to push myself as a skier, take lots of fun trips, and do more
international traveling. My
goal is to continue to grow First Drop into a bigger brand with more sizes,
designs, colors, and styles.
Liberty: OK, and what about some general advice to the world at large?
Lesh: Live life to the fullest, don't let any opportunities pass you by, and don't be
afraid to make mistakes. Just get out there any try things. If you aren't
happy, figure out what makes you happy and go for it.
Liberty: Fast forward to next year. Do you think that 2011
will exceed this year?
certainly hope so, and I think it will. Liberty won more awards this year than any other company, and it seems that this trend will continue - even the big companies are copying Liberty with bamboo cores, etc. Also, First Drop has been really well
received in the snow sports community.
Liberty: Famous Last Words?
for the interview, and see you somewhere snowy!
Follow David Lesh's adventures on the Liberty Skis Pro Team page (here
Also check out David's threads, at www.firstdrop.com
Liberty Dealer Profile: Summit Boardshop
Liberty Skis loves our dealers! Each newsletter we feature a different Liberty dealer. This time it's...
... Summit Boardshop
Straight outta da heartland comes the Summit Board Shop. SB
is a full lifestyle shop with two locations, both of which features skateboard,
wakeboard and snowboard gear along with a full lineup of Liberty Skis. You'll
find Summit Board Shop in Lake Elmo and Stillwater, Minnesota. At both
locations, there's everything you need to get outside this winter while doing
it in style.
And get outside, these guys do (see below!). One of their more innovative
projects is The Backyard.
Located behind the Lake Elmo store, this unique
project features a rope tow, plenty of jibs and is the ideal spot for contests
or impromptu jam throwdowns with your bros.
Not too many shops in the world
have their own backyard jib hill, complete with a rope tow and snowmaking. In
fact, Summit might be the only one. Which is one more reason why you should
stop in and say hello.
Check them out in the web at www.summitboardshop.com
above: definitely a nice rack
left: Summit execs diligently testing out our products
Liberty Skis Switzerland
Every month we feature one of our great distributors - this month it is Liberty Skis Switzerland. Switzerland is one of Liberty's fastest-growing countries, even though it is one of the most challenging for publicity and materials, because of all of the languages involved. French, German, Italian, English, and others, all in one ski-crazy country. More and more shops have been demanding Liberty product, and it's these guys that get that done.
Liberty Skis Switzerland operates out of a number of different locations (here's one), loaded with
product and swag. As Cédric and Yannick point out, they have
very little time to do anything but work, sleep and eat (and test Liberty product of course)
To contact our Swiss distributors:
Chemin de la Jardinière 7
Tel: + 41 (0) 71 244 06 02
Sales and Distribution:
Deutsch / German : Cédric Dörig, mobile : +41 (0)79 598 54 07
Français / French : Yannick Nicolet, mobile : +41 (0)79 302 04 57
Win Cool Stuff! Win Win Win !
to Tatiana, of Mammoth, CA, who scored a sweet Liberty hoodie by merely choosing to
follow Liberty Skis on Twitter and Facebook. Want the opportunity to win a hoodie yourself?
Don't be shy, click HERE to follow Liberty on Twitter and Here to join our Facebook pages.
Sign up for both, and you'll be entered in February's free hoodie contest so you can look as stylie as Tatiana. (this thing ---> isn't the hoodie, it's just a picture of Tatiana that she sent us. Trust us, the hoodie is waaaay better).
1) Update your mailing address in our mailing list
2) Sign up to follow Liberty Skis on Twitter
3) Sign up for Liberty Skis' fan page on Facebook
will automatically be entered into our drawing for a free hoodie. Ok,
it's not like winning the lottery, but it's a cool hoodie.
(This drawing and offer are void where prohibited).